Original English version
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First 25 to show up at screenings of 100% T-SHIRT will each get 1 free T-shirt.
Also, we will be drawing T-shirts from IIIMNKYS, Delyla, Montréalité, Peace & Cotton and Revel & Riot at the end of each screening!
You reach for one every morning, you’re wearing one all day, but what do you know about its origins, its evolution, and its explosion into pop culture? While 98% of the world’s population wear T-shirts today, it wasn’t so long ago that it was an obscure undergarment worn only by American sailors. In a lively and engaging tone, 100% T-Shirt brings you to the people who make them and the people who wear them, from American Apparel's Dov Charney to Vice Magazine’s Gavin McInnes to original punk rocker Richard Hell, taking the pulse of an industry grappling with the many mutations of the global economy.
The film also takes the viewer on a journey across continents and cultures to show what T-shirts mean to people around the world, as well as close to home. The clothing industry was at the heart of Montreal for many years before it died an untimely death. But today, there are people who are trying to revive it, who are saying ‘Made in Quebec’ and ‘Made in Montreal’ are not just economic statements, they’re also social statements. 100% T-Shirt tells their story, too.
100% T-Shirt is a voyage that will immerse you in these different worlds, guided by the creative spirit, the experiences of anonymous T-shirt wearers, and testimonials from the major figures of the T-world.